Assignment at BLINK
Client / Telia
Project / Retail concept
Role in project / Creative director / Retail architect
Telia
About
Telia Company AB (formerly TeliaSonera) is a Swedish dominant telephone company and mobile network operator present in Sweden, Finland, Norway, Denmark, Lithuania, Latvia and Estonia. In 2009, when this retail concept was developed, the overall aesthetic style within the telecom market was futuristic, white, glossy and a bit high brow elitist.
The concept aimed to reinvent the generic telecom retail into a homey premium ambience with an embedded interactive layer: informal, playful, simple and contemporary!