Studio Peter Lundbergh
Coop_intro.jpg

Coop Hagastaden

Coop Hagastaden flagship store at Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh in collaboration with Coop CBS.

Convenience department at Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.

Client / Coop (CBS)
Project / Flagship store
Deliverables / Strategy / Retail concept / Layout / Customer journey / Display modules / Lighting / In-store navigation / In-store communication / Naming
Collaborators / Coop (CBS) / Robert Gardfors (graphic designer)
Location / Hagastaden, Stockholm
Photos / Stellan Herner

Coop Hagastaden

Flowers and plants department at Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.
In-store kitchen and seating area at Coop Hagastaden in Stockholm.
In-store kitchen at Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.
Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh in collaboration with Coop.

Äntligen! / Pop-up concept for seasonal activation / Naming and creative direction by Studio Peter Lundbergh

Fruit and veg department at Coop flagship store at Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.
Veggie department at Coop Hagastaden in Stockholm. Retail concept by Studio Peter Lundbergh.

“This supermarket brings to life many of the trends we expect
to see more of including meal solutions, local sourcing,
lifestyle needs and digitalisation” /IGD

Shelf display at veggie department at Coop Hagastaden in Stockholm.
Herbs wall display at Coop Hagastaden in Stockholm. Store concept by Studio Peter Lundbergh.
Fresh food market area at Coop Hagastaden in Stockholm. Store concept by Studio Peter Lundbergh.

Goda Grannar / Pop-up concept for local produce activations / Conceptual idea, naming and creative direction by Studio Peter Lundbergh

Dairy department at Coop Hagastaden in Stockholm.
Vertical farming at Coop Hagastaden.
Floor and wall display for beer and beverages department at Coop Hagastaden in Stockholm
Frozen food department at Coop Hagastaden.

Video by Redelius Productions

About

Coop is one of Sweden’s largest grocery retailers, holding a 19% market share (2017). The new flagship store is located in the emerging Stockholm district of Hagastaden and focuses on convenience, food-tech, local produce, sustainability, and smart digital solutions like Scan & Pay—simply scan your groceries with your smartphone and walk out. Coop Hagastaden aims to be both a destination and a community hub: a place to eat, meet, and co-work—a home away from home.

The store also acts as a natural extension of the modern smart home, serving as a space for innovation. It features a vertical farm that is self-sufficient in herbs, and Coop members can even rent space to grow their own plants.

Through the pop-up concept “Goda Grannar,” Coop provides a platform for small local food entrepreneurs, fostering community engagement and showcasing local talent. Overall, Coop Hagastaden represents a significant step beyond the traditional grocery store. Welcome!

The retail concept was developed by Studio Peter Lundbergh in collaboration with Coop (CBS).

News

2022–10–10 / Coop Hagastaden win the title “This year´s challenger” at Dagligvarugalan. A Swedish annual competition
within the grocery store sector. The store was also nominated in two other categories; “Best store” and “Best vegan store”.

2021-03-04 / Coop Hagastaden is selected by IGD as one of ten nordic stores to visit in 2021

IGD article