Studio Peter Lundbergh
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Mjuk Mjuk Pop-Up

Mjuk Mjuk summer kiosk pop-up at Västermalmsgallerian in Stockholm. Concept by Studio Peter Lundbergh in collaboration with Nomscape.

MJUK MJUK gelato summer kiosk Pop-Up at Västermalmsgallerian in Stockholm. Concept by Studio Peter Lundbergh.

Client / Nomscape
Project / Gelato Summer Kiosk Pop-Up
Deliverables / Retail concept / Layout / Lighting / Signage system
Location / Västermalmsgallerian, Stockholm
Photos / Viktor Wrange

Mjuk Mjuk – Pop Up

About

In 2019 the American gelato master Jeremy DiPaolo opened his first location of Mjuk Mjuk in Stockholm. The brand’s focus is soft gelato, made from scratch with natural, high-quality ingredients.

The 2021 summer pop-up is located in a mall called Västermalmsgallerian in Stockholm and is wrapped in a colourful summer vibe concept made to attract and welcome new soft gelato lovers to the world of Mjuk Mjuk – Welcome!