Client / Centrofarm Holding
Project / Pharmacy concept
Collaborators / Studio Peter Lundbergh in collaboration with Studio Cilla and Vivi Sumpton Design
Deliverables / Strategy / Retail concept / Layout / Display units / Lighting / Brand Identity / Signage
Illustrator / Erica Jacobson
Contractor / ITAB
Location / Italy
Photos / James Crisp
Felia Farmacie
"Our winning concept combines the best of Swedish retail
with a soft, warm and Italian identity" /Felia
"Our Swedish design team exceeded expectations
and gave us an impressive identity” /Felia
About
A new Italian pharmacy brand is born – FELIA Farmacie! Yellow, warm and radiant. It’s a true vitamin injection for an otherwise cold and sterile pharmacy sector.
A brand that will challenge and improve the traditional customer experience by emphasising well-being. A pharmacy you will visit because you’d like to and not only
because you have to. Taking inspiration from the Italian deli we create a joyful browsing experience that provides the customer with the best advice, products and
services – wherever you are, whenever you need. The first pharmacy opened in April 2023 and the goal is to have 350 stores by 2030 – Benvenuti!
News
2023-08-14 / News article in Handelstrender – a swedish online magazine focused on retail
2023-05-17 / News article in Swedish magazine Resumé