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Interflora

Interflora flagship store in Stockholm

Assignment at BLINK
Client / Interflora
Project / Flagship store concept / Franchise roll out
Deliverables / Retail concept / Layout / Lighting / Roll-out manual
Role in project / Creative direction and implementation
Photos / Åke E:son Lindman

Interflora

Consulting room at Interflora flagship store in Stockholm
Plants display at Interflora flagship store in Stockholm

About

Welcome to Interflora concept store in the center Stockholm – a tranquil haven and enhanced flower store experience.
Interflora is a renowned Swedish company specializing in flower brokerage and trade. With a rich heritage in the industry,
Interflora has now taken a leap forward to create an enhanced flower store experience by introducing the concept of
"Chambre Séparée" and personalized consultations.

As part of the esteemed international organization Interflora, Interflora AB boasts a vast network of approximately 600 flower shops
throughout Sweden. These stores are further classified into Interflora shops and agents, both of which serve as channels to convey
Interflora's Blommogram—a heartfelt message through the language of flowers—to customers within Sweden and across the globe.
The introduction of "Chambre Séparée" at selected Interflora shops aims to elevate the flower-buying experience to a whole new level.

Knowledgeable floral consultants are available to assist customers in selecting the perfect bouquet or floral arrangement. They ensure
that every choice aligns perfectly with the customer's vision and sentiment. During these consultations, customers can discuss their
desired color palettes, floral symbolism, and arrangement styles. Our consultants take the time to understand the occasion or the
message the customer intends to convey. They provide expert suggestions and advice to create a truly personalized and meaningful
floral gift.