Store front with yellow container doors to frame the entrance. Retail concept by Peter Lundbergh. — Assignment at BLINK
**Client** / Stadium
**Project** / Retail concept / Facade concept
**Role in project** / Creative Director / Retail architect
**Photos** / BLINK

Stadium Outlet

Yellow container used as campaign display.

About

Stadium is one of the main players within sports retail in Sweden. In 2009 the stand-alone concept for Stadium Outlet was established to take a lead position in the sports value segment. The conceptual idea was to turn the actual store into a warehouse-look-and-feel by using a few but distinct design elements that creates a contemporary value expression.

Stadium Outlet with its around 50 stores is now the most profitable part of the Stadium Group.