Fruit and veg department at Albert hypermarket. Green floor to frame the area and a transparent green store navigation ramp to create a wholesale feeling. High shelving splaced in the middle to create a centerpiece. — Assignment at BLINK
**Client** / Albert
**Projects** / Hypermarket / Supermarket / Packaging concept
**Role in projects** / Creative director / Retail architect
**Photos** / BLINK
**Concept** **sketches** / Peter Lundbergh

Albert (Czech Republic)

Entrance area at Albert hypermarket. Shipping containers for store activations and to create wholesale ambience.

Non food department at Albert hypermarket. Bold navigation graphics to create wholesale ambience.

Fruit and veg department at Albert hypermarket. Industrial materials are used to create a wholesale experience.

Herbs at Albert Hypermarket in Czech Republic.

Wine department at Albert Hypermarket in Czech Republic. Fruit and veg area is shown in the background. Bold graphics for navigation.

About

Albert is a division of the Netherlands-based Ahold Delihaize group, operating in the Czech Republic.
The company began trading in 1990. Today it operates the approximately 330 outlets.

The assignment was to create an updated concept for the Hypermarket format. The first store with the new concept
implemented opened in Brno in 2014. The store concept aims to communicate great quality and value for money.
The metaphore to achive this was to create a framework and product presentation inspired by the wholesale category.
Fresh vegetables on pallets directly from local producers, shipping containers for seasonal pop-up displays, big and
bold graphics for easy and clear navigation and use of a straightforward and honest material- and colour palette.
This combined creates an authentic fresh and value-for-money customer experience – wholesale for the people!